Gaining viewers and subscribers is the easy bit; keeping them is a whole other game. YouTube’s infamous algorithm favours videos with higher retention rates, so the longer viewers watch your videos, the higher you’ll appear in search results. In a recent revamp, YouTube has begun categorising portions of videos when creators leave timestamps in the description. This can be an effective way (especially for long videos) to direct viewers to the parts of the video they came to see and, therefore, stopping them from leaving too early.
YouTube is a constantly evolving landscape and the larger it inevitably gets, the tougher it is to stand out from the crowd. Honing your general practices is more important than ever. So stick by your key principles, do the groundwork and enjoy the benefits that come with optimisation.