While a large amount of internal links is one of Google’s favourite elements of a site, variety also has a huge part to play. Remember – when you’re searching the internet, you’re actually searching Google’s index of the internet. When the search engine chooses which pages to present, the variety of internal links is a crucial factor. Include an abundance of anchor phrases within your blogs, linking to other blogs, your socials and product pages. Using the same anchor words across your site can be damaging, so make sure you mix them up.