Appealing to a wide range of people is at the heart of great social media management. Brand association is one of the most important methods of generating buzz and trust in your product. You’ll be positioning yourself as fun, appealing and in touch with your audience, so keeping your customers happy should be at the top of your list of priorities. When that winner receives their free prize, you’re immediately associated with value. Planting the seeds for positive brand association is crucial when growing your brand.
If your socials are struggling to gain any traction, free product giveaways might just be your saving grace. Trust us – if you can bear to give away your product for free now, you’ll be patting yourself on the back later down the line.