In our experience, food brands that haven’t got recipes on their site always fall as flat as a pancake. If you haven’t filled pages up to the brim with plenty of exciting recipes, you’re definitely missing a trick. Recipes are some of the most searched terms on search engines, so it’s essential to cast that net out and catch as many as you can. Not only are recipes effective in terms of organic search, your food brand also has the opportunity to build an authority on recipes and ingredients.