When you’re getting ready to advertise on the site, simply set up an Amazon seller or vendor account and once you’re on this path, you can begin constructing your ad campaigns. Start small, selling products you know have history selling successfully online and once you see a return on investment, expand your brands and keep the growth going. Also, don’t be scared to try out the three main types of advertising on the site, so you can get a clearer picture of your most effective strategy.
Similarly to Google, when a product is searched for on Amazon, a sponsored headline banner of two or three products shoot up to the top of the search page (as well as product pages themselves), optimised by keywords. Bidding on specific keywords leads to prominent visibility and recent advancements in their platform have allowed businesses to bid in a much simpler fashion with a self-serve platform, which allows brands access to audience matching. Product display Ads are more focused on targeting products rather than keywords and these drive consumers to the details of a product, showing up at the bottom or bottom right of search results.
Amazon has managed to disrupt Google’s massive share of the search engine market, without even having the latter’s flexibility. Who will come out on top in the end remains to be seen, but one thing’s for sure: Amazon has no intention of slowing down.