Who doesn’t want the best results? Retargeting people who are watching each one of your video ads can be a very effective way to improve your rates of conversion. Why? Rather than fishing in an empty pond, you’re focusing on places where you can connect with your audience. If you get on the right track with your retargeting, it can be even more useful than you’d think.
If you want to grasp the true potential of your brand, gathering a group of talented creatives is a must. Like a domino effect, you can target users who watched the first creative, the second and then the third. As an example, let’s say that your client sells sweets. You are able to focus on people who are living a mile around any shop that sells those specific sweets. You can also see which viewers have watched the whole video and then retarget them using a collection of additional adverts. Let’s have a look at why this is all so beneficial.