Running the same competition every week? Shaking up the type of content your posting is the perfect way to navigate that staleness. Dedicate some time to a brainstorming session and come up with some fresh new ideas. This will give you an opportunity to increase interest, reach and, therefore, engagement. New hashtags, especially on Instagram, are also worth dedicating some time to. Either way, out with the old and in with the new is a great maxim for a springtime clean.