Smooth Talker: How to form relationships with influencers

Finding the right kind of influencers is one thing, but keeping hold of them is another. Great influencer marketing is all about maintaining your relationships and setting out long-term goals. Here at Bark, building that sustained, deep-rooted relationship is what we’re all about. Looking to get the most out of your influencers? Here are a few ways to form and keep those relationships.

Provide value

Remember – relationships with your influencers shouldn’t be a one-way street. Providing genuine value for the exposure coming your way is a key part of influencer marketing. If you’re offering a better or more valuable product to an influencer of a similar follower count, it can be all too easy to create unnecessary tension.
Find the balance with your product offering, ensuring you’re not giving away too much but not too little either.

Keep up communication

As with any relationship, communication is key. If you’re not on top of responding to influencer messages or updating with new products, progress will stop and your campaign will be back to square one. If your campaign is on a large scale, keeping an eye out for messages and responses is even more crucial. You never know – that one micro-influencer with 1,000 followers may turn out to be the next big thing.

Ambassador programme

Here at Bark, our proven system for influencer marketing culminates in an ambassador programme. As a VIP club of influencers you know have been a success, an ambassador programme is a perfect way to build those long-term relationships. It can also be seen as a reward for influencers who’ve really helped to boost your brand’s social presence. This special relationship could be even more beneficial if influencers keep growing their followings in the future.

Share, share, share

If you’re not sharing most of the content your influencers create, you’re missing out on a content goldmine. Not only is reposting stories or posts a brilliant way to fill out your feed, but resharing will help to repay the work your influencers have done for you. Showing your followers people using your product is always a plus too.
Ultimately, building and sustaining relationships with influencers is almost as important as finding them. If you’re interested in kicking off your influencer marketing campaign with a bang, contact Bark Social today.

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