When setting out your outreach campaign, focusing solely on numbers can be distracting. Trust us – size does not equal success. Micro-influencers, despite having fewer followers, can preside over a niche community packed with authentic engagement. This means that, in contrast to macro-influencers, the distance between audience and influencer is immediately closer, leading to a higher level of trust. Finding micro-influencers that harbour a community perfect for your brand may take a bit of time, but the results are incredibly rewarding.