Trunki – Earning advocacy through outreach

Problem

Trunki is a very well known brand for it’s ride on suitcases but it also has a wide array of other lesser know products that needed visibility with its target audience.
Trunki - Small - 1
Trunki - Small - 2
Trunki - Wide

Solution

We conducted a full-scale outreach project across Instagram, YouTube, and blogs. Initially, we focused on Trunki’s main product to get the ball rolling. Then, following some strong content collaborations with successful influencers and bloggers, we created additional outreach around lesser-known products. This also allowed us to build a large influencer network that we could use each time a new product was launched.

Our activity achieved the following results.

Influencers Contacted 1,456
Influencers agreed 235
Total reach 2,512,331
Total actual views achieved 505,814
Total engagements achieved 28,964

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