Taste Inc. – Pushing Outreach Through Bloggers, YouTube and Instagram

Problem

Taste Inc. wanted to increase the number of users who were aware of the brand and – in addition – had sampled the product.
Taste Inc - Small - 1
Taste Inc - Small - 2
Taste Inc - Wide

Solution

In short: online sampling. Terrier set out contacting hundreds of influential bloggers, YouTubers and Instagrammers asking them to try the product. There was no hard sales pitch and no time constraints. In an influencer world, everyday consumers can spot an #ad at fifty paces, so it’s important to encourage ‘real’ activity from the off

Our activity achieved the following results.

Influencers Contacted 856
Influencers agreed 256
Total reach 678,965
Total actual views achieved 258,345
Total engagements achieved 23,467

Let's Talk!

What to drive more traffic and sales to your business with influencer marketing?