Sons – Making a product launch count

Sons – Making a product launch count

Sons is an exciting new brand addressing problems in men’s health that aren’t spoken about, including male hair loss. They had a great product – a tailored monthly treatment package of hair loss products deliver discreetly to your door. However, they didn’t know how to make their product have an impact in their field and be seen by their target audience.
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In order to reach Sons’ target audience, we conducted a full-scale outreach project across platforms – contacting men aged between 25-35 from a number of backgrounds and lifestyles. We offered a free Sons shampoo in return for influencer promotion to create brand loyalty and raise awareness of the brand amongst consumers.

Our activity achieved the following results.

Influencers Contacted 5,597
Influencers agreed 857
Total reach 18,380,202
Total actual views achieved 2,285,839
Total engagements achieved 152,657

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