Organico is all about food – proper food that’s also good for the environment. They were keen to build up more awareness around their selection of brands (including Fish4Ever – a sustainable fish company). We began working with the team at Organico in July 2021.
Solution
Bark set about researching for influencers in the space. The food influencer sphere is a huge world within itself. We were keen to only build up waves of influencers who were as passionate about what’s on their plate as Organico is. We were also keen to make sure the influencers generated real engagement – in terms of likes and all-important comments, rather than just comparing follower counts.