Organico - Good Food First
Problem
Organico is all about food – proper food that’s also good for the environment. They were keen to build up more awareness around their selection of brands (including Fish4Ever – a sustainable fish company). We began working with the team at Organico in July 2021.
Solution
Bark set about researching for influencers in the space. The food influencer sphere is a huge world within itself. We were keen to only build up waves of influencers who were as passionate about what’s on their plate as Organico is. We were also keen to make sure the influencers generated real engagement – in terms of likes and all-important comments, rather than just comparing follower counts.
Results
Total Contacted: 503
IG Users Live: 91
IG Posts Live: 63
IG Stories Live: 242
IG Stories Reach (12.5%): 478K
IG Total Stories Audience: 3.8M
IG Total Engagements: 19,612
IG Total Post Views (20%): 157,930
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