Liquid Ice – A brand new site launch through influencer outreach

Problem

Liquid Ice got in touch with Bark to help launch and promote their brand new e-liquid and vaping hardware store. We were perfectly suited as all forms of classic online advertising are off-limits to brands in the e-cigarette and vaping industry.
Liquid Ice - Small - 1
Liquid Ice - Small - 2
Liquid Ice - Wide

Solution

Bark set up a large scale, multi-channel outreach project. We specifically targeted the hundreds of micro-influencers in the European vaping community. In exchange for reviewing and posting content, influencers received samples from across the Liquid Ice range.

Our activity achieved the following results.

Influencers Contacted 1,256
Influencers agreed 356
Total reach 876,789
Total actual views achieved 123,789
Total engagements achieved 53,567

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