KiK – Vlogger Outreach Masterclass
Problem
The KiK site had once performed extremely strongly in organic search listings, and reliably brought in a healthy revenue. However, over 2016 the brand lost this momentum.
Solution
Terrier began exploring methods to build the site’s authority. Technical issues, such as page load speed, were identified and addressed. The site was updated with fresh, reworked content. To increase brand exposure, Terrier contacted hundreds of influential vaping reviewers, experts and vloggers from around the globe. These relationships promoted the KiK brand across a variety of respected channels.
Our activity achieved the following results.
Influencers Contacted 432
Influencers agreed 134
Influencers agreed 134
Total actual views achieved 28,764
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