Infused Amphora – Spreading The Word

Problem

Infused Amphora is a premium CBD brand specialising in vaping based products. Their aim is to promote effects-based CBD products to a broader range of consumers, beyond the core CBD audience. However, the brand had little to no digital footprint, especially on social media channels (namely Instagram).
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Solution

Bark put together an outreach campaign for the brand tailored to their ideal audience. CBD is an incredibly competitive space so we conducted wide-ranging competitor analysis to sift through potential influencers in the space. We also branched out into relevant but not strictly CBD-based brands.

Results

Total Contacted: 6220
IG Agreed: 2502
IG Users Live: 1515
IG Posts Live: 2056
IG Stories Live: 2764
IG Stories Reach (12.5%): 4.2M
IG Total Stories Audience: 33.6M
IG Total Engagements: 1.178M
Blog Agreed: 34
Blog Posts Live : 15
Total Blog Traffic: 29367
YouTube Agreed: 101
Videos Live: 52
Total YouTube Views: 70K

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