HighKind – Building a Community of Enthusiasts

Problem

HighKind is a premium CBD brand specialising in highly-concentrated CBD vaping products and cartridges. The brand was formerly known as Synergy Extracts and part one of the SEO project was to co-ordinate their rebranding under the HighKind branding. They also were keen to spread the word re: their new branding amongst real CBD enthusiasts and health-conscious consumers.
HighKind - Case Study - 1
HighKind - Case Study - 2
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Solution

Once the rebranding process was completed, BARK set out putting together an outreach program focused on enthusiastic and knowledgable audiences who would appreciate HighKind’s high-end product. The campaign was developed further by the introduction of an ambassador program for the best content creators where they received regular product in exchange for on-going content.

Results

HighKind gained a lot of traction across Instagram with a wealth of UGC created.
Total Contacted: 2515
IG Agreed: 216
IG Users Live: 111
IG Posts Live: 91
IG Stories Live: 229
IG Stories Reach: 313K
IG Total Stories Audience: 2.5M
IG Total Engagements: 19.3K
Blog Agreed: 31
Blog Live: 15
Total Blog Traffic: 14K
YouTube Agreed: 25
Videos Live: 8
Total YouTube Views: 3.2K

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