The haskap berry is an edible blueberry native to the northern hemisphere. Not exactly common by any stretch. Haskapa launched on the health food scene to change that. Packed full of antioxidants and anthocyanins it was ripe with potential to be a hit amongst the health-conscious foodies of the world. Hasakap had little to no footprint as a brand and needed to spread the word in a crowded marketplace.
Haskapa’s story-based influencer content achieved:
1.19 million total reach on Instagram
479K actual story views
Alongside this, the supplementary feed post content achieved over 46K total engagements. A lot of this content was high-quality, unique recipe content which the brand was able to maximise on (with a recipe area on site)!
What to drive more traffic and sales to your business with influencer marketing?