Firetree: Taste and Quality

Firetree – founded in 2017 by three expert figures in the chocolate industry – specialise in luxury single-estate chocolate that channels the incredibly unique volcanic profile of cacao beans from the Pacific Islands and Madagascar. Due to the high-end nature of the product – and matching price point – they needed to spread awareness of their brand amongst chocolate lovers and aficionados alike. The brand’s strong sense of ethics and visibility from bean to product made them a great fit for the burgeoning ethical food sphere within Instagram.