Cole & Mason: Bringing the brand out
Problem
Cole & Mason are all about championing great seasoning when it comes to creating, tasting and enjoying food. They needed to spread awareness of their high-end product range amongst foodies, health freaks and chefs alike. The brand was in need of high-level user generated content that showcased their range as an essential piece of kitchen tech.
Solution
BARK set out building a micro influencer campaign that focused on a wide range of influencers within the #food sphere. One of the first steps in the process – much like any BARK project – was to conduct large scale competitor research through scraping brands’ backlink profiles and social media channels.
Results
In under six months, Cole & Mason’s Instagram channel has exploded with quality UGC from every type of foodie imaginable.
Total Contacted: 667
IG Agreed: 153
IG Users Live: 113
IG Stories Live: 281
Total Contacted: 667
IG Agreed: 153
IG Users Live: 113
IG Stories Live: 281
IG Stories Reach (12.5%): 645K
IG Total Stories Audience: 5.2M
IG Posts Live: 84
IG Total Engagements: 22.5K
IG Total Post Views: 125K
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