If you haven’t already, influencer marketing needs to be a part of your campaign. It’s effective, efficient and, best of all, it can be cheap. Influencers are key to creating trends and pushing viral products. Rather than focusing on one account with hundreds of thousands of followers, do some research and find a variety of micro-influencers that fit your brand’s image. Accounts with high engagement are sure to give your product a big boost! After all – they are called influencers for a reason.