Who doesn’t like free stuff? If you’re determined to make this outreach campaign work, you’re going to have to give out some free product. Magnanimity is a virtue when it comes to outreach, so make sure you’ve got plenty of product to send out. The best part is that supplying free products to your micro-influencers means you won’t have to pay a penny for the privilege of their promotion.
Don’t be afraid of asking a little extra from your influencers in exchange for product either. Whether that’s putting a link to your website in their bio or an additional post on their other social accounts, there’s no harm in asking for a little more. Ultimately, sending free products to micro-influencers is a strategy plenty of brands are taking on board. Why? It works.