You don’t have to be Larry King to do interviews right. A live video is a great way to start conversations around your brand. With the rise in podcasts showing no sign of slowing down, creating this casual, relaxed and friendly style of long-form content can form deep connections with your audience. Every month, make sure you book in a guest that could offer some insight into your industry. These type of interviews are also brilliant for building influential brand partnerships.
Whatever the business or brand, Facebook Live has enormous potential. If you’re not utilising the feature to the best of your ability, lower engagement and interest is inevitable. Grab your camera, turn on the lights and discover the treasure trove of opportunities available with Facebook Live.