Never run an outreach campaign? Today’s your lucky day! Outreach is a crucial part of running your socials and without it your foundations will crumble. To put it simply, outreach is the process of picking people who can speak your brand’s story in their own way. It might be a scary thought leaving things like that in a stranger’s hands, but taking the plunge into influencer outreach can be very fruitful. If you’re getting confused, worry not young marketer. Here are five simple steps to lead you down the right road.