Finally, a distinctive, coherent and expansive content plan will do wonders for your social media strategy. The further back you can start planning, the more chance you have of reaching your goals. You can use a social planning site, such as Hootsuite, to schedule out your content well in advance too. Mixing things up with your plan is crucial to finding a diverse balance, so make sure you’re spacing out different types of content. We’d also recommend leaving some place for spontaneous, up-to-date content. The viral waves on platforms such as twitter rise and fall very quickly and they can be all too easy to miss.
Knowing which way you’re heading, finding the right tone and planning out in advance should all be crucial aspects of your social media strategy. If you can nail our five tips, you’ll be getting to your brand’s destination without a bump in the road.