The top of the Inverted Pyramid is the ‘context’. This one is pretty self-explanatory; requiring you to delve into the history of what it is you’re writing about to general comments about your subject. Next time you read an article online, keep an eye out for the structure.
It’s no surprise that journalists use this technique consistently to entice readers into their work. For digital content, there’s no reason why you shouldn’t be using this technique right away. A great way of infusing it into a blog is to build your text around a Q&A. With a question as your title, it’s much easier to structure your writing. Also, this is inevitably more engaging for people searching for answers through organic searches. Ultimately, when using the Inverted Pyramid method, your title lays the foundation of your entire article – so make sure you get it right.
The benefits of this method aren’t only in smooth reading. Google will look at your page extremely favourably if you have a question header with a quick, simple answer in the first paragraph. Keeping that rigid structure is only beneficial for SEO and should be welcomed best practice.
While the Inverted Pyramid method has its home in journalistic writing, that doesn’t mean we can’t use it, adapt it and make use of it. The best part? Your content will become less clunky and much smoother with more structure. If that’s good for you, it’s good for your readers too.