Even more interesting is that those same data scientists discovered that a huge percentage of the traffic from infographics originated on another page of the company’s website. This suggests that users are receptive to infographics when already engaged with the brand. Again, the viral nature of infographics can have a profound effect on your brand’s internal structure.
Social media is another area where infographics dominate. With infographics being easily shareable, your brand name can spread through social channels much quicker than links to blogs. They also provide excellent visual social content for your own brand accounts.
Despite all this, creating infographics can take up a bit of time. Briefing your ideas into an illustrator or designer takes patience and practice, especially if the results aren’t up to scratch. It’s important to reach a high level of quality with visual content and it may take a bit of time to nail a consistent but satisfactory theme. In contrast, blog posts are much simpler to write. In a tight, long-form structure, it can be easier to form deeper connections with your audience and trigger emotion.
Ultimately, it’s up to you to find the perfect balance. Mixing up your content is a vital part of any brand’s online presence. However, while many companies focus solely on long-form blog content, infographics could be your secret weapon.