It’s important to bear in mind that unhelpful comments will always have a presence in online communities and dealing with them poorly can be detrimental to effective community management. Never ignore negativity, but try not to inadvertently make a small issue into one that occupies a significant portion of your community space. Also, censoring your audience, Big Brother style, can illicit unsavoury reactions and is a sin many community managers too easily commit.
Never underestimate the importance of keeping your audience hooked without overstepping the mark, balance your posts and align your approach with our Top Five tips and, inevitably, you’ll fly through the maze that is community management, with ease.