For any business owner, diving head first into Instagram can feel like being flung into the depths of an ocean without learning how to swim. It seems simple, and can be, but without any idea of the foundational basics of community management, you’ll be treading water long after you’re all set up.
According to HootSuite, Instagram has managed to reach a massive 1 billion active users per month, with 500 million using the app every day (the population of the entire world is 7.8 billion!). If you haven’t got started with those kinds of numbers, do we still have to convince you? To help you cut your way through the gigantic Instagram jungle, we’ve conjured up some of our most useful tips to help you streamline your business account.