Product keywords are an undeniable pillar of great product descriptions, but it can be all too easy to fall into the trap of cramming as many keywords as possible into your text and jeopardising your readability. After conducting your research, try and include three or four keywords within your description. Google’s algorithm has developed over the years to the point where it can detect what is called ‘Keyword Stuffing’ and prioritise well written copy. Try sliding in your keywords unobtrusively within your text and not only will you be successful in your SEO, but your product descriptions will flow more effectively anyway. Along with keywords, signposting is an added perk to well written product descriptions and can significantly boost your SEO, interactions and indexation. Without sacrificing quality, subtly urge your customers to leave reviews or engage on social media, all of which can offer even more original and engaging content.