You might be thinking that your brand or company wouldn’t suit a volatile, viral environment, such as twitter. But while it’s important to keep your tone in alignment with your goals, don’t be scared to experiment and see which interactions work and which don’t. After all, who would have thought that the Museum of English Rural Life, based in Reading, could reach an unbelievable 31k retweets and 100k likes for a picture of a sheep? Try different types of media such as pictures or videos and see which posts provoke a response (videos on Instagram are seeing a 49% higher interaction rate than images). You could surprise yourself with how much fun you can have when interacting with followers. The benefits can be incalculable when trying to present your brand in an authentic way.
The path to a successful representation of your brand on social media is a tricky one. But if you employ a consistent tone of voice and keep experimenting with your interactions, you’ll surprise yourself with how quickly you can amass a wide following.